.

Wednesday, May 6, 2020

Analysis of Two Advertisements of Beauty Product Essay

Analysis of Two Advertisements of Beauty Products I have analyzed two advertisements, which are both promoting beauty products. The first advertisement I have chosen is Boujour Paris Talon Aiguilles Mascara which was found in the heat magazine and it is aiming at young female adults. The second advertisement I have chosen is Prescriptive Foundation which in contrast to the first advertisement is aimed at an elder audience. In addition this advertisement was found in Cosmopolitan magazine. An advertiser when aiming an advertisement at particular audience needs to vary their language and presentational devises to fit in with the audience. In the Boujour Paris Talons Aiguilles mascara†¦show more content†¦In contrast to Boujour Paris Talons Aiguilles the Prescriptive foundation advertisement has not used a model they have used an image of the product open, so you can see what the foundation looks like. They have done this so that the audiences are attracted to the advertisement when they see it. The advertiser has shown a drop of the foundation dripping down so he can point out to the audience that the product is not powder, it is a smooth liquid and it shows it has a strong visual impact. The effect of it being liquid indicates it can be applied evenly and smoothly. The name of the product Prescriptives sounds like the word prescription because it implies it has been recommended for your skin. The focal point of this advertisement is brown, because the foundation itself is brown and all the writing is brown and so is the background of the image, similarly to the Boujour Paris advertisement but everything i s black on that advertisement. The colours are sophisticated because it is implying to an elder generation. In order to the name Prescriptives is in capital letters and it is standing out because it is on a white background. The packaging of this product is simple and styling. On this advertisement they have not got the manufacture but on he mascara advert they do. Instead they have gave the shops you can get it from which are expensive e.g. Harrods, Selfridges and JennersShow MoreRelatedMulti Channel Approach For Distribution And Placement Essay904 Words   |  4 Pagesmost comprehensive way to for our product to have the most contact with potential customers. Direct ââ€"  Independent Online Retailer 16.7% of those surveyed by No Trace’s team would purchase No Trace on an independent retail website. According to Market Tree s â€Å"Consumer Commerce Growing Buying Survey†, 27% of US Shoppers have purchased cosmetics digitally (eMarketer, 2016), and we would like to exploit that opportunity. Indirect ââ€"  Brick and Mortar Retailers-Beauty, Cosmetic, and Fragrance Stores 25%Read MoreDove Marketing Mix1632 Words   |  7 Pagesmarketing mix to analyze. The first P to analyze is the product. Dove’s products’ primary elements are vegetable oils, synthetic surfactants, salts of animal fats, zero levels of pH, and quarter moisturising cream. Dove’s products are mostly for women, and Dove promise that their products will enhance women’s beauty (Bhasin, 2016). Some of Dove’s products are (Bhasin, 2016): ââ€"  Facial care products - Dove Deep Pure Face Wash ââ€"  Hair care products - Dove Oxygen Moisture Conditioner ââ€"  Lotions - Dove GoRead MoreCoverGirl Lipstick- A Flipstick1157 Words   |  5 PagesTo: Bill Pore From: Tushar Verma Date: February 15, 2013 Subject: Gender Analysis of â€Å"CoverGirl Lipstick† Ad Introduction â€Å"CoverGirl Lipstick- A Flipstick† Advertisements are messages that are intended to influence their audience. Their sole purpose is to raise awareness of the existence of their product in the people whom they target and to promote the benefits of buying or using it. In our society, many people are trying to transform themselves into someone they are pretending to beRead MoreAdvertisers Attempt to Persuade the Targeted Audience to Buy the Product948 Words   |  4 PagesPromoting a product in a way that appeals to the targeted audience is an aspect that dominates the formation of adverts. To achieve this objective, advertisers use images and words in a creative and convincing manner. This is because the overall effect of advertising is persuading the targeted audience to consume the product. Visual appeal is an aspect common in the two visual texts. For example, using ladies with good looks to appeal to the audience’s emotion is common in them. The two visual textsRead MoreSemiotic Analysis : Be Delicious, Perf ume Print Advertisement, By Ferdinand De Saussure And Charles Peirce951 Words   |  4 PagesIn contemporary society, advertisings are everywhere, attracting individuals to various products and services via a range of media. Through the use of a semiotic analysis, it can effectively help to study how signs used in advertisements connote different myths and ideologies. This idea of semiotics is proposed by Ferdinand de Saussure and Charles Peirce who both suggest that signs are used to conceptualised the world by communicating meanings and being the means of access to thought or reality whichRead MoreThe Effect Of Advertising On A Customers Self Esteem1497 Words   |  6 PagesThe influence of advertisement on a customer’s self-esteem is a vital issue companies must address when deciding how to present their product to the public. In fact, emotions triggered through branding can greatly impact product sales and customer loyalty (Park et al. 2010 cited in Malà ¤r et al. 2011 , p.35). Women in particular are prone to react sensitively when exposed to images of the ‘ideal female beauty’ standard in the media (Pihas et al., 1999, p. 225). Therefore, this essay will examine theRead Moreâ€Å"Hips Feel Good† –Dove’s Campaign for Real Beauty1210 Words   |  5 Pagessuccess by creating similar campaigns and ensure they set themselves apart from these companies. Unilever’s objective is to continue with the success of the first phase of the re-launch of Dove’s Real Beauty Campaign and maintain the brand’s momentum of strong quality and well positioned products in the market. They want to keep the focus surrounding the self-esteem issues that have resonated with their target audience and deliver an even better second phase of the re-launch. Another importantRead MoreMarketing Strategy For Cosmetic Products Essay1321 Words   |  6 Pages4. Marketing Strategy 4.1 Product Our target market is looking for cosmetic products that are innovative, easy to use, and last. Based on our survey, interested individuals wear lipstick regularly, have issues with the lipstick rubbing off, and have misshapen lipstick that makes it harder to apply, thus creating a problem. No Trace provides a solution to these problems that our potential customers are facing. Brand/Packaging The name No Trace alludes to the lipstick leaving no trace anywhereRead MoreDove : Evolution Of A Brand1501 Words   |  7 Pages Individual Case Analysis Dove: Evolution of a Brand Tom Augustson October 26, 2015 MKTG 6020-21 Fall 2015 I chose the case â€Å"Dove: Evolution of a Brand† for my individual case analysis because I find their brand and advertising strategy to be revolutionary at the time. I grew up with regular exposure to Dove soap advertising on television and in magazines, but until I read this case, I was unaware of Dove’s attempt of reach a new market with their recent campaigns targeting womenRead MoreDkny Ad Analysis1331 Words   |  6 PagesBe Delicious Perfume by DKNY Advertisement Analysis In the competitive market America has today, all companies strive to be the number one choice for consumers out of all their competitors. To achieve this goal, companies use various strategies in their advertisements to appeal to the public. The company, Donna Karan New York (also known as DKNY) is one of the millions of companies that works rhetorically in its advertisement for its Be Delicious perfume. With sexual innuendos, symbolism, attention

No comments:

Post a Comment