Analysis of Two Advertisements of Beauty Product Essay

Analysis of Two Advertisements of Beauty Products I have analyzed two advertisements, which are both promoting beauty products. The first advertisement I have chosen is Boujour Paris Talon Aiguilles Mascara which was found in the heat magazine and it is aiming at young female adults. The second advertisement I have chosen is Prescriptive Foundation which in contrast to the first advertisement is aimed at an elder audience. In addition this advertisement was found in Cosmopolitan magazine. An advertiser when aiming an advertisement at particular audience needs to vary their language and presentational devises to fit in with the audience. In the Boujour Paris Talons Aiguilles mascara†¦show more content†¦In contrast to Boujour Paris Talons Aiguilles the Prescriptive foundation advertisement has not used a model they have used an image of the product open, so you can see what the foundation looks like. They have done this so that the audiences are attracted to the advertisement when they see it. The advertiser has shown a drop of the foundation dripping down so he can point out to the audience that the product is not powder, it is a smooth liquid and it shows it has a strong visual impact. The effect of it being liquid indicates it can be applied evenly and smoothly. The name of the product Prescriptives sounds like the word prescription because it implies it has been recommended for your skin. The focal point of this advertisement is brown, because the foundation itself is brown and all the writing is brown and so is the background of the image, similarly to the Boujour Paris advertisement but everything i s black on that advertisement. The colours are sophisticated because it is implying to an elder generation. In order to the name Prescriptives is in capital letters and it is standing out because it is on a white background. The packaging of this product is simple and styling. On this advertisement they have not got the manufacture but on he mascara advert they do. Instead they have gave the shops you can get it from which are expensive e.g. Harrods, Selfridges and JennersShow MoreRelatedMulti Channel Approach For Distribution And Placement Essay904 Words   |  4 Pagesmost comprehensive way to for our product to have the most contact with potential customers. Direct ââ€"  Independent Online Retailer 16.7% of those surveyed by No Trace’s team would purchase No Trace on an independent retail website. According to Market Tree s â€Å"Consumer Commerce Growing Buying Survey†, 27% of US Shoppers have purchased cosmetics digitally (eMarketer, 2016), and we would like to exploit that opportunity. Indirect ââ€"  Brick and Mortar Retailers-Beauty, Cosmetic, and Fragrance Stores 25%Read MoreDove Marketing Mix1632 Words   |  7 Pagesmarketing mix to analyze. The first P to analyze is the product. 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