Super Bowl Ads Essay Example | Topics and Well Written Essays - 500 words

Super Bowl Ads - Essay Example Budweiser over the past ten years it has proven its consistency in the rating of their advertisement. Their advertisement has always been among the top ten advertisements. In the year 2000 it recorded the highest rating of 8.93. Budweiser in its advertisement has used dogs and puppies that many Americans keep them as pet. The advertisement brings out humor of dogs and puppies that attracts people attention. The following advertisement scored the lowest in the recent concluded Super Bowl Ads rating; â€Å"Heroes Charge† by Ucool with a rating of 3.12, followed by â€Å"Tackle it† by Jublia with a rating of 3.22 and finally â€Å"save the data† by T-mobile with a rating of 3.50. â€Å"Heroes Charge† advertisement received the lowest rating than any other advertisement â€Å"Voter Breakdown† 2015, n.p). The past ten years advertisement from those companies did not make it to the top 10 list. This year they have tremendous improvement, but still they can do better to challenge Budweiser. The measures used rate advertisement by Super Bowl did have differences. For instance, the advertisement of â€Å"lost dog† by Budweiser did not have uniform performance on each measure. The first measure of state performance lost dog performed best in Rhode Island on a scale of one to ten it had a rating of 10 and lowest rating being Neville with 9.18 (â€Å"Dancing in the End Zone: Ads and Brands That Won Big for Super Bowl XLVIII† 2015, n.p.). From these statistics it can be noted that Budweiser brand is preferred in the state of Rhode Island; therefore Budweiser has highest sales there. Women are known to adore puppies and Budweiser wanted to draw their attention with a strategy that will also allure them to Budweiser’s products. Age range rating was different with old and young less than 21 years have the highest rating of 8.89 and 7.93 respectively. According to (Wright, 1977, 37), the advertisement creates humor to the young and old will reflect in the sa les. This strategy