Persuasion and Attitude Change

An attitude is a learned, stable, and relatively enduring evaluation of a person, object or idea that can influence an individuals behavior. However, sometimes individuals attitudes on particular issues dislodge through two main(prenominal) processes: universe opinion and cognitive consistency. Persuasion, or any attempt to variety an attitude or behavior naturally varies in use depending on the individual and the situation in which it takes place. Therefore it is better(p) sort through three basic approaches: the primal, peripheral device, and memory courses to persuasion. cognitive Consistency, the present moment major mechanism of attitude change, deals with the theory of cognitive Dissonance, or the idea that when pots behavior changes, their attitudes will change. While persuasion and cognitive Consistency serve similar purposes, they operate downstairs actually different circumstances. The first main route to persuasion, the central route, refers to when pe ople take a decision seriously and vest the prerequisite time and effort to carefully evaluate the manifest and logic behind each mental object. This route is generally more(prenominal) than effective with highly intelligent people who have slap-up capacities to digest a large amount of complex readying and are more prone to exert the time and energy to carefully evaluate it.

For example, if an individual speaks to a room of mathematicians on a controversial new theory in calculus, the audile modality members would most likely weigh the evidence presented by the vocalizer in relation to the great deal of fami liarity they already posses on the subject m! atter and evaluate it accordingly. Additionally, an earshot of mathematicians would be more interested in the topic than would an listening of face teachers and would therefore contemplate the speakers proposal with greater effort. The peripheral route to persuasion, on the other hand, refers to when people listen to a message on a topic of little vastness to them and brook more... If you want to get a full essay, locate it on our website: OrderCustomPaper.com

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